The DRUPA 2016 Printing Exhibition (DRUPA2016) is a printing exhibition hosted by the German Düsseldorf Exhibition Group. It is held every 4 years and is one of the largest exhibitions in the world. In the printing and paper industry, it is the largest exhibition in the world. The theme for 2016 is "touch the future"-touch the future.
The decision makers of Drupa 2016 stated that the core of the Drupa exhibition is still showing the printing technology. The new exhibition highlights only reflect the development process of Drupa for more than 60 years. "The printing industry has continued to develop within four years, so it is logical to add new product categories. Of course, our core is still in the graphic arts industry. Drupa has always been a place to show cutting-edge technologies in this field, but through the exhibition we will also Seeing that some advanced technologies will be produced in the future, which also makes Drupa a mirror of the industry market. "With this in mind, Düsseldorf Messe GmbH calls Drupa" a printing and cross-media solution No. 1 in the field. The drupa show from May 31 to June 10, 2016 will use the brand slogan “Touch the Future”.
Drupa 2016 introduced new exhibition highlights. One of its goals is to better reflect the new trends in the printing industry through the participation of new visitors and new exhibition groups. The six categories presented at drupa 2016 are redefined as: prepress / printing; cross-media; postpress / package printing; future technologies; materials; equipment / services / infrastructure. "These application areas have been shown at previous drupa exhibitions, but they have never been as important as at drupa 2016." President and CEO of the Düsseldorf Exhibition Center preached .
Prepress processing (system-equipment-software), all printing processes and systems, postpress processing, paper processing, materials / consumables, other printing supplies, etc.
The new drupa 2016 marketing and communication strategy was jointly developed by market experts from "Niehaus Knüwer and friends" and digital consulting experts from "kpunktnull". The two companies from Düsseldorf gave full play to their respective advantages and jointly launched a cross-channel integration strategy, which shocked the four and defeated the other four competitors in one fell swoop. "Drupa 2016 showcases advanced technologies that go beyond printing and papermaking. By conducting market value analysis, drupa is known for its innovation, digitization, informatization, integration, diversity, emotional communication, and its own charm. Drupa is not only in the printing field The industry's exhibition platform and emotional communication will always be the soul of drupa. Exhibitors and visitors can always feel the strong emotional bond between drupa and drupa. The drupa team is full of energy and all members are fully involved, "said Niehaus Knüwer and friends Ms. Nicola Knüwer mentioned her deep feelings when introducing Drupa's launch strategy concept.
"Due to the above characteristics, drupa needs a tailor-made marketing strategy to emphasize brand value and convey new ideas. The exhibition presents future technologies and covers a wide target audience. In addition to printing industry experts, including designers and packaging industry, the core high Management, research and development experts, publishers or agencies ’procurement staff, and IT experts,” said Ms. Knüwer. "Maintaining the strong emotional charm of drupa is an important factor that impresses all audiences. Therefore, we also pay attention to emotional stimulation in the B2B field. Emotional touch drives rational thinking," said Ms. Knüwer. The new presentation shows the strength of the industry's innovation, highlights Drupa's status as the world's top industry flagship exhibition, and highlights the visual effects of focusing on the future and opening up a new era. "
drupa 2016 plans to announce the scope of the exhibition's services in traditional print media, brochures and far-reaching international audience promotion activities for potential exhibitors and target audiences. At the same time, it will also promote the scope of services in image films, which will become communication An integral part of the event. "On the one hand, it is the printing subject, on the other hand, it is the object of printing. Our image film hopes to convey the charm of drupa and impress the audience. Through touching pictures and music, tell the audience: In drupa, innovation is within reach," founded by Niehaus Knüwer and friends People and creative director Ms. Silke Niehaus said.
Another element of the concept of communication is the visual system. The "highlight fan" represents the six highlight themes of Drupa (printing, packaging, cross-channel, green printing, 3D printing, and functional material printing). Each theme is in a different color and is easy to identify. Unifying the exhibition image enables exhibitors, international representatives, subsidiaries of the Düsseldorf Messe Group and all partners to use unified design elements.
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